Sawanah binti Mumin (Dr.)

SENIOR LECTURER
Dip. In Business Studies (UiTM), BBA, Marketing (UiTM), M.HCM (UMS), Ph. D (UMS)
Tel. : -
Email: sawanahmumin@upm.edu.my
ORCID: -
Google Scholar: Sawanah Mumin

Research Interest

1. Marketing
2. Retail
3. Private Label Brands
4. Branding
5. Social Marketing
6. Young Adults

Selected Publications

Journal

1. Sawanah Binti Mumin & Phang Ing @ Grace (2021). Store Related Factors Contributing to Offline Private Label Brands Purchase Intention among Gen Y Customers. Asian Journal of Business Research, 11(1). (Published).
2. Sawanah Mumin & Phang Ing @ Grace (2022). Gen Y Attitude, Perception, Preference, and Intention towards Private Label Brands (PLBs). Journal of Marketing Advances and Practices, 4(2). (Published).
3. Sawanah Mumin & Ing Grace, Phang. Young Adults’ Attitude and Purchase Intention Towards Online Private Label Brands (PLBs) by Third-Party Marketplaces in Malaysia (Submitted: Asian Journal of Business and Accounting)
   
   

Conferences Proceeding

1. Sawanah Mumin & Phang Ing @ Grace (2021). Factors Contributing to Gen Y Attitudes towards Using Private Label Brands in Kota Kinabalu, Sabah. The 9th International Borneo Business Conference (IBBC 2021). Kota Kinabalu, Sabah. ‎

Updated:: 02/01/2025 [lanz]